Wether you are a sales rep, a marketer, or a recruiter, LinkedIn is full of opportunities. With its 900 millions users worldwide, you will most certainly find the people you are looking for.
Whoever you target such as decision makers, webmasters or potential candidates, you may need to reach out to numerous people before reaching your goal.
That is were LinkedIn Automated messaging comes in place!
Let’s have a complete overview of the subject for you to be prepared to rock on LinkedIn.
LinkedIn automated messaging refers to the use of tools to automatically send pre-written messages to LinkedIn connections or potential network contacts. This is done without direct involvement from the sender, as the messages are sent based on pre-set triggers or conditions.
There are two types of messages you can automate on LinkedIn:
The purpose of automated messaging on LinkedIn is to save time and effort by reaching out to a large number of people quickly and efficiently.
There are many use cases that push people to use automated LinkedIn messaging such as:
Overall, LinkedIn messaging automation is a powerful tool to reach any goal you may have on this platform.
Whatever your goal is on LinkedIn, automating your outreach messages has its load of advantages to offer.
Your time is you most precious ressource. But sending connection requests, one-to-one messages and follow-ups to multiple people represent a tremendous amount of time. With only a few hours of campaign preparation, you gain dozens of hours per month if not more by automating these manual tasks.
Your limited available amount of time won’t be a problem anymore. As such, you will be able to reach out to a large number of people in a short amount of time, making it a scalable way to conduct LinkedIn outreach.
You don’t want to send generic and robotic-like messages since you may not like to receive them as well. Which is why most of LinkedIn automation tools allow you to tailor your messaging to the recipient job title, location, and other relevant details thanks to variables input.
You can even personalize your messages based on whether you had a prior contact or not in Leonar.
Humans get tired, especially when doing repetitive tasks. But it is not the case of technology. Which is why it can help ensure that your messaging is consistent across all outreach efforts and you reduce the risk of mistakes like writing the name wrong.
Sending follow-ups is a powerful way to get more responses and ultimately, more opportunities. But doing it manually can lead you to waste time or even forget to do it for most of your target list. Thanks to automation, you can increase engagement and response rates, as it allows you to follow up with leads and talents more efficiently and effectively.
Overall, since your time isn’t free and you save tremendous amount of it, it is indeed a cost-effective way to conduct outreach and communication. But it is also the case when we compare LinkedIn automation to other traditional communication channels such as advertising.
While there are lots of advantages to using LinkedIn automation, there are also some downsides to keep in mind.
Sourcing tools such as LinkedIn Sales Navigator or LinkedIn Recruiter tends to have around 30% of error margin, which may result in reaching out to people who are not a good fit for your offer.
There are tools that enables you to clean your contact list such as Leonar’s filtering feature.
If you send too many follow-ups or send irrelevant messages to people, you may be perceived as spammy. It can annoy or turn off potential opportunities.
So give attention to build a highly qualified and relevant target list and don’t send more than 2 or 3 follow-ups.
If you send too many connection requests or messages in a short period of time, or if your messages are perceived as spammy, LinkedIn might see this as suspicious behavior and warn you or even block your account.
But fear not, if you use the right tool and set a reasonable daily and weekly quotas, you will unlikely get in trouble. LinkedIn is not explicit concerning the weekly quotas but sending less than 200 connection request per week is fine.
Overall, it's important to use LinkedIn messaging automation carefully and responsibly to avoid the risks and ensure the best outcomes.
LinkedIn doesn’t really appreciate automation for the sake of user experience. Which is why they only offer two communication automation tools for Premium LinkedIn accounts only.
If you are on a vacation leave, you can automate a message to notice your absence from professional activity to anyone sending you a message. It doesn’t work on group conversation though.
Here is how to do it:
Depending on your paid LinkedIn license, you can automate up to 25 bulk InMails directly in the platform. You just need to select the people you want to send them to, and click on InMails in the top bar of the search results.
If you are using LinkedIn Recruiter, we explain how to do it along with other tips in our complete tutorial.
Chrome extensions are plugins that you can download and install directly into the Google Chrome web browser such as Leonar. Since it is linked directly to your navigator, your LinkedIn campaigns only works when your computer is turned on.
This is a great benefit because it shows to LinkedIn a behavior closer to one of a human. Since you naturally take breaks, have some urgent matters to attend and so on, you can’t possibly be doing LinkedIn outreach from 9 to 6 diligently without a fail. As such, LinkedIn would be less suspicious of your automated tasks through a Chrome extension.
There are some misconceptions on this kind of solution concerning safety because of extensions such as Dux-Soup. The truth is that even cloud-based solutions, which we will talk about in the next section, can put you at risk. The most important is to choose a tool that is compliant with LinkedIn policies.
Cloud-based solutions are hosted on one or different servers of the internet rather than being installed on your computer or navigator. These tools typically needs you to grant access to your LinkedIn account through a log in authentification in order to automate your LinkedIn outreach.
Which leads to the main difference with a Chrome Extension solution: your LinkedIn campaigns will run even if your computer is shut down.
It may seem as a great benefit at first since you can grab a coffee with your colleagues while the tool keeps on working for you. But it actually drives a greater risk of LinkedIn identifying your activities as suspicious because:
The safety of using LinkedIn automated messaging tools depends on how you use them and the specific tool you choose. While LinkedIn does not explicitly prohibit the use of automated messaging tools, it does have policies in place to prevent spam and protect the user experience. Violating these policies can result in account restrictions or suspensions.
Here are some things to consider to automate your LinkedIn messages safely:
Nothing is worst than receiving an irrelevant offer from a complete stranger. Even for you, it is a waste of time since there is nothing to gain from it.
This is why you have to target your recipients appropriately based on the type of audience you want to reach. This can include criteria such as job title, company size, location, or industry.
A good LinkedIn automated message is one that doesn’t feel automated. To do so, you need to :
These tips will increase the chances of your messages being read and responded to.
If you don't get a response to your initial message, you should send one or more follow-up messages. However, make sure to wait a few days before following up and avoid sending too many follow-up messages. We recommend no more than 2 follow-ups after your initial message.
Everyone has their favorite channel, and LinkedIn may not always be the one. Which is why a multichannel strategy can pay off to reach your goal. You can combine standard LinkedIn messages with emails if your targets don’t answer you on LinkedIn for example.
Monitor the results of your campaigns to see what is working and what isn't. This can help you refine your messaging strategy over time and achieve better results.
The main metrics you should monitor are:
First thing first, based on your job description, you need to search for potential candidates on LinkedIn or other relevant sources. Don’t forget to only target relevant profiles that might be interested in your job offer or it may damage your employer’s image and waste your time later one.
If you are using LinkedIn Recruiter, here’s a complete tutorial to help you find top talents through its advanced search filters.
Once you have your candidates list ready, you now need to import them into your LinkedIn automation tool and add them to the recruiting pipeline dedicated to the job opening.
As for Leonar, there are three ways to import your potential candidates:
Now you need to configure a sequence for your automated outreach.
Note that you can also configure any step to be manually validated before their execution if you want to in Leonar.
First of all, we advice our customers to personalize their sequences based on whether you have already contacted the candidates before or not.
Concerning candidates you have never contacted before, start with a connection request as a first step. You may or may not add a note to your invitation, it’s up to you. But if you lack inspiration, here are 5 connection request messages templates you can use.
If they accept your invitation or if they are already in your LinkedIn network, set up a first message one day later to make it seem more natural than shooting the message right after they accept it.
In your message, explain that you have a job opening that might interest them and tell them what element in their profile made you think they could be a great fit. It is important to show that you didn’t contact them randomly.
After the first message, set up a delay of 3 days before sending a follow-up in case they don’t answer you. You can add another follow up 5 days later as well. You can also try to send a follow-up by email in case they don’t often go on LinkedIn.
But don’t over do it on follow-ups. They are a great way to get more answers since they might have forgotten to get back to you. But sending too many will be seen as spam.
In case they don’t accept your invitation after a few days, you can then add an alternative step were you send them an InMail. It permits you to save your limited credits by only using them as a last resort.
Once everything is set up and your campaign is finally running, here are what you need to manage regularly.
If you set up manual validation tasks, check out the Tasks section to review them before launching.
Check your pipeline view where you can see the candidates’ stage. You can know how many people have yet to receive a connection request for example, or how many rejections did you get and from who.
When you receive answers from potential candidates, whatever the channel they come from, everything is centralized in the platform. It avoids you to check your different inboxes such as LinkedIn, InMails or emails and you can answer them from there.
Finally, analyze your campaigns performances weekly by looking for key metrics:
Explore the ins and outs of recruiting automation, from its benefits to how you can implement it for your recruitment process.
Learn how to use LinkedIn Recruiter to source the best talents in this complete guide.
A complete guide for recruiters about LinkedIn connection request messages along with 5 templates you can use with potential candidates.