The strong development of tools for HR forces recruiters to wonder what they should implement in their company. Our experience with the two types of tools allows us to identify, according to the client's needs, the most relevant solution to implement within companies. We have gathered in this article the main information to know about the difference between ATS and CRM Recruitment. You will then know which software is most suitable for your needs. This article also presents the price of these tools and a list of the best software and solutions on the market.
Let's start by defining what an ATS or Applicant Tracking System is. The ATS is the historical software for recruiters that mainly manages incoming applications (Inbound Recruiting). The ATS will mainly allow you to:
The limitations of the ATS for recruiters are as follows:
The word CRM comes from the tool historically used by salespeople, Customer Relationship Management. This tool allows salespeople to manage their entire database of prospects and customers. Recently, a new type of CRM has emerged and is helping recruiters in their work.
A Recruitment CRM is a tool that positions itself on all the features related to headhunting. As opposed to Inbound Recruiting, we talk about Outbound Recruiting to designate all the processes related to the external hunting of potential candidates. The CRM is therefore a candidate relationship management tool.
A Recruitment CRM will thus allow you to:
In summary, a recruitment CRM will allow you to recruit proactively by contacting profiles directly. It will help you to improve the engagement process with potential candidates and manage all the tasks related to sourcing.
The limitation of recruitment CRM is that it does not cover the dimension of incoming applications. It will not allow you to post job offers, for example.
What to remember from this presentation of the two flagship recruitment software is that these two types of tool should not be opposed. The features complement each other and adapt to your needs.
Indeed, the ATS and the CRM can interface so that you can combine the two within your organisation. This means that candidates sourced with your Recruitment CRM will automatically integrate into your ATS. This will allow recruiters to have the right tools available to manage both Inbound and Outbound recruitment.
Generally, the ATS will be particularly relevant if:
Recruitment CRM will be very useful if:
If the both issues tackled by ATS and Recruitment CRM arise in your organization, you will need to consider implementing both tools to maximize the effectiveness of the recruitment teams.
Here is a list of questions to ask yourself in order to determine whether it is better to implement an ATS or a Recruitment CRM in your company:
Questions to know if an ATS is necessary for your company:
If you answer a majority of yes, then you need to implement an ATS (Applicant Tracking System)
Questions to know if a Recruitment CRM is necessary for your company:
If you answer a majority of yes, then you need to implement a Recruitment CRM (Customer Relationships Management) for your teams.
Bonus: If you are a recruitment agency or an independent freelance recruiter, the Recruitment CRM can serve you as a prospecting tool for your clients. Indeed, the Recruitment CRM can also be an effective tool to find a client and contact them. CRMs like Leonar are therefore an interesting solution for managing your search for clients and candidates.
As seen previously, the two tools are complementary. The reasons that may lead to implementing both in your team are:
The price of an ATS depends heavily on the software chosen and the size of your organization. The price can vary from a few thousand euros per year to more than fifty thousand euros for the largest companies. The offer of ATS software publishers is generally determined according to the number of users, the number of employees in the company and the volume of applications. The price of the ATS will therefore not be the same, whether you are an independent recruiter, an SME or a multinational.
The price and offer of a Recruitment CRM is usually defined with a price per license (per user). It costs between 100 and 300 euros per user depending on the tool chosen and the number of features selected.
Many ATS solutions exist. Here is a list of the main and best ATS on the market:
You want to know more about the ATS softwares ? Please find our dedicated artcle : Best ATS
You now have a better vision of the SaaS / Cloud tools that are ATS and CRM with this presentation. We hope this blog post will help you build strong processes.
If you want to read more about what a Recruitment CRM can do for you, check on the main features of Leonar
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